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Social media competitor analysis

Name your rivals. Get a benchmark across Instagram, TikTok, LinkedIn and X.

Kindred Skin · Competitor benchmarkBenchmark

Examples

One brand against three rivals: the benchmark, growth, the posts that won, and a B2B version on LinkedIn and X.

Kindred Skin · Competitor benchmark
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A
B
C
D
E
F
G
H
I
J
K
L
M
N
1
Brand
Network
Followers
Posts/wk
Avg eng.
Eng. rate
2
Kindred
Instagram
84,200
4
2,610
3.10%
3
Kindred
TikTok
51,800
3
3,940
7.61%
4
Dewline
Instagram
312,000
6
5,930
1.90%
5
Dewline
TikTok
198,000
5
11,280
5.70%
6
Mossa
Instagram
146,000
3
6,280
4.30%
7
Mossa
TikTok
22,400
1
610
2.72%
8
Pellar
Instagram
58,900
5
2,180
3.70%
9
Pellar
TikTok
96,300
7
8,860
9.20%
10
11
Engagement rate, % of followers
InstagramTikTok
KindredDewlineMossaPellar
+

Four skincare brands on two networks, on one formula: average engagements per post over followers.

How it works

  1. Name the brands

    Your brand and up to ten rivals, by name or handle. Pick the networks: Instagram, TikTok, LinkedIn, X, or all four.

  2. It reads their public profiles

    Chatly pulls followers, posting frequency and engagement on recent posts for every brand on every network, and matches each brand's handles across them.

  3. Get the benchmark

    A sheet with one row per brand and network, growth since the start of the period, each rival's best posts and a chart of who leads where.

Features

Who it’s for

  • Kindred Skin · Competitor benchmarkBenchmark
    Pellar leads on TikTok
    9.2% against Kindred's 7.6%

    Brand marketers planning a quarter

    See which network your rivals are winning before you set the plan, and where your own rate already beats theirs.

  • Kindred Skin · Competitor benchmarkTop posts
    Three hooks to pitch
    Expert reaction, restock, before and after

    Agencies pitching new clients

    Walk in with the prospect's numbers against three rivals and the posts that worked for them. It makes the first meeting about their market.

  • Kindred Skin · Competitor benchmarkLinkedIn and X
    LinkedIn beats X
    All three brands, 1.8 to 3.6 times higher

    B2B teams on LinkedIn and X

    For software and services, where buyers read LinkedIn and X. Benchmark against rivals there, on the same formula.

Frequently asked questions

How do you do a social media competitor analysis?

List your rivals, collect followers, posting frequency and engagement on recent posts for each network, and put them on one formula so they compare fairly. Then look at growth over the period and the posts that performed best. The sheet does each of those steps.

Which metrics matter most?

Engagement rate (average engagements per post over followers), follower growth over the period and posting cadence. Follower count alone is the least useful, since it says nothing about attention.

Can I see my competitors' reach or ad spend?

No. Reach, impressions and ad spend are private to each account. The analysis uses public numbers only: followers, posts, likes, comments, shares and views where a network shows them.

Which social networks are covered?

Instagram, TikTok, LinkedIn and X. Pick any of them per run, and brands without a profile on a network are simply left out of that row.

How often should I benchmark competitors?

Monthly is enough for most brands, and quarterly for planning. Saving the prompt lets you rerun the same benchmark and compare against the last one.

One prompt in.
Real work out.

Name your rivals. Get a benchmark across Instagram, TikTok, LinkedIn and X.

Benchmark my rivalsSee pricing

Chatly on your phone and your Mac

Chatly for iPhone

Name the handle on the train, read the numbers, and share them from your phone. Every social report you run here is on your phone.

Download on the App Store

Chatly for Mac

Social research on your desktop, with the briefs and decks you already have to hand.

Download for macOS