Social media competitor analysis
Name your rivals. See how you compare on Instagram, TikTok, LinkedIn and X.
+14.8%
+12.8%
+4.7%
+17.9%
Instagram followers
- Kindred84.2K
- Dewline312K
- Mossa146K
- Pellar58.9K
TikTok followers
- Kindred51.8K
- Dewline198K
- Mossa22.4K
- Pellar96.3K
Pellar is growing fastest
What is a social media competitor analysis?
Comparing how your social accounts do against your rivals’, worked out the same way on every network.
Follower counts don’t say much: a brand can be big and ignored. What matters is how many people like and comment, for the size of each account.
Here you name your rivals and get them side by side on Instagram, TikTok, LinkedIn or X, with the posts that worked best for each.
How it works
- Step 1
Name the brands
Yours and up to ten rivals, by name or handle. Pick the networks: Instagram, TikTok, LinkedIn, X, or all four.
- Step 2
It reads their profiles
Chatly gets each brand's followers, how often it posts, and the likes and comments on recent posts, on every network.
- Step 3
Compare them
A sheet with each brand side by side, follower growth since July, and the posts that did best for each.
Engagement rate, Kindred Skin against three rivals
Likes and comments a post, as a share of followers
- Mossa4.3%
- Pellar3.7%
- Kindred (you)3.1%
- Dewline1.9%
TikTok
- Pellar9.2%
- Kindred (you)7.6%
- Dewline5.7%
- Mossa2.7%
Questions to start with
Which hashtags do Dewline and Pellar use that we don't?
- TagDewline + PellarYou
- #spfdaily41 postsNone
- #skinbarrier33 postsNone
- #glassskin27 postsNone
- #skincareroutine52 posts19
What you get
You ask: “Which of my rivals’ posts did best this quarter, and why?”
The unpolished ones: an expert reacting, a quiet restock, a founder packing orders.
Pellar’s silent shelf restock drew likes and comments equal to a third of its TikTok followers. Dewline’s polished ingredient carousel did least.
Dewline · TikTok
A dermatologist reacts to our sunscreen
48,200 likes and comments
Pellar · TikTok
Shelf restock, no talking
31,900 likes and comments
Kindred (you) · TikTok
Founder packs the orders
14,700 likes and comments
Do more of
Post one unplanned moment a week, filmed on a phone.
Skip for now
Studio-shot carousels about ingredients.
Try first
How-to videos on TikTok, where none of the three rivals posts them yet.
Not sure who your rivals are?
Your rivals are the accounts your customers watch, not only the brands that sell what you sell.
Three places on Instagram show you who they are.
Who posts under your hashtags
#skincareroutine
@glowlab
@dewbar
@saltandsage
Who your followers also follow
Followers also follow
@glowlabFollow
@hollowbloomFollow
@dewbarFollow
Who your customers mention
mira.k Switched from @glowlab last month. Less shine, same glow.2d · 14 likes · Reply
Who it’s for
Followers gained since July
- Pellar+34.7%
- Kindred (you)+33.2%
- Dewline+31.1%
- Mossa+2.8%
Marketers planning the quarter
See which rival is growing fastest, on which network, before you set your own plan.
Posts a week
- Pellar
- Dewline
- Kindred (you)
- Mossa
Agencies pitching a client
Show a prospect how often their rivals post and how it pays off, so the first meeting is about their market.
Engagement rateLinkedInX
- Coinpath3.11%1.27%
- Tallybook2.39%0.67%
- Ledgerly1.70%0.96%
Software companies on LinkedIn and X
Where business buyers read. Compare against rivals there, on the same formula.
Frequently asked questions
How do you do a social media competitor analysis?
List your rivals, collect followers, how often they post and the likes and comments on recent posts, and put every network on one formula so they compare fairly. Then look at growth and the posts that did best. The sheet does each of those steps.
Which numbers matter most?
Engagement rate (likes and comments a post, over followers), follower growth and how often a brand posts. Follower count alone matters least, since it says nothing about attention.
Can I see my competitors' reach or ad spend?
No. How many people saw a post, and ad spend, are private to each account. This uses public numbers only: followers, posts, likes, comments, shares and views where a network shows them.
Which social networks are covered?
Instagram, TikTok, LinkedIn and X. Pick any of them, and a brand without a profile on a network is simply left out of that row.
How often should I compare with competitors?
Monthly is enough for most brands, and quarterly for planning. Save the request and run the same comparison again to see what changed.
One prompt in.
Real work out.
Name your rivals. See how you compare on Instagram, TikTok, LinkedIn and X.
Chatly on your phone and your Mac
Chatly for iPhone
Name the handle on the train, read the numbers, and share them from your phone. Every social report you run here is on your phone.
Download on the App Store
Chatly for Mac
Social research on your desktop, with the briefs and decks you already have to hand.
Download for macOS