Find Instagram influencers
Describe the niche. Get a shortlist of creators, rated on real engagement.
- Followers
- 64.3K
- Avg likes
- 3K
- Engagement
- 5.0%
- Followers
- 28.9K
- Avg likes
- 1.6K
- Engagement
- 6.2%
- Followers
- 19.4K
- Avg likes
- 1.4K
- Engagement
- 7.7%
- Followers
- 87.6K
- Avg likes
- 960
- Engagement
- 1.1%
3 worth a message.1 with followers that look bought.
What is an Instagram influencer search?
Finding creators who post about your topic, then checking their followers are real people who pay attention.
Instagram has no search for creators by topic and size, and a big follower count can be bought. Most of the work is checking, one profile at a time.
Here you describe the creators you want and get a shortlist in a sheet, each one rated on their recent posts and checked for bought followers.
How it works
Describe who you want
The topic, how many followers, the country or city, and anything to avoid. Plain words are enough: home fitness, 10K to 100K followers, UK only.
It searches public profiles
Chatly looks through public bios, hashtags and posts about the topic, keeps the accounts the right size, then rates each one on its last 12 posts.
Get the shortlist
One row per creator: followers, likes and comments a post, engagement rate, whether the followers look real, and how to get in touch.
Twenty home fitness creators with 10K to 100K followers, with their engagement.
Created 1 file
Here are the closest matches, rated on their last 12 posts. One account’s followers look bought, so it’s greyed out.
@kettlebellkat
@livingroomlifts
@corewithkemi
@fitmumfrankie
Home fitness creators · ShortlistSheet · 8 creators
What you get
You ask: “Home fitness creators with 10K to 100K followers, and their engagement.”
Eight close matches. @kettlebellkat does best, at 7.7%.
Home fitness · 19.4K followers
7.7%
Looks real
@livingroomlifts6.2%Looks real
@hiitwithhana6.1%Few comments
@corewithkemi5.0%Looks real
@tinyapartmentfit4.0%Looks real
Real followers or bought?
Followers
- Likes and comments a post
- 3,192
- Engagement rate
- 4.96%
Looks real
Steady growth, and about 1 in 20 followers likes or comments.
Followers
- Likes and comments a post
- 978
- Engagement rate
- 1.12%
Followers look bought
Followers nearly tripled in three months, but few of them like or comment.
What creators charge
Fees rise with followers, faster than likes and comments do.
So small creators often give more attention for the money. Many will also post in exchange for the product, especially for a first gifting round.
| Size | Followers | Fee for one post |
|---|---|---|
| Nano | Under 10K | $10 to $100 |
| MicroThe shortlist above | 10K to 100K | $100 to $500 |
| Mid-tier | 100K to 500K | $500 to $5,000 |
| Macro | 500K to 1M | $5,000 to $10,000 |
| Mega | Over 1M | $10,000 and up |
Getting a reply
Day 1
Send an email
Use the address in their bio, or their agency's. The sheet's contact column says which one they have.
5 to 7 working days later
Follow up once
One short note that adds something new: a date, a product detail, an idea for the post.
Still nothing
Message them on Instagram
Some creators only read their messages there. After that, move on to the next name.
Leave money for the second message. Asking for their rate in the first one makes a yes less likely.
Who it’s for
Paid posts against usual ratePaid postUsual
- @livingroomlifts6.4%
- @dailystretchdev3.5%
- @kettlebellkat7.1%
- @tinyapartmentfit2.6%
Frequently asked questions
How do I find Instagram influencers in my niche?
Search bios and hashtags for the topic, keep the accounts the size you want, then check how many people like and comment on their recent posts. Describe the niche and size here and the shortlist comes back with those checks done.
What counts as a micro influencer?
Usually 10,000 to 100,000 followers. Below 10,000 is often called nano, above 100,000 mid-tier. You can set your own range in the prompt.
How can I tell if an influencer has fake followers?
Watch for sudden follower jumps without a rise in likes or comments, an engagement rate far below accounts of the same size, and posts with many likes but almost no comments. The sheet checks each creator for these and says whether the followers look real.
Do I get influencers' contact details?
Only what a creator shows publicly, such as a business email in the bio or an agency named on the profile. Otherwise the sheet says to message them on Instagram.
Can I find influencers in a specific city?
Yes. Add the city or country to the prompt and the shortlist keeps creators who post from there, with the location in its own column.
One prompt in.
Real work out.
Describe the niche. Get a shortlist of creators, rated on real engagement.
Chatly on your phone and your Mac
Chatly for iPhone
Name the handle on the train, read the numbers, and share them from your phone. Every social report you run here is on your phone.
Download on the App Store
Chatly for Mac
Social research on your desktop, with the briefs and decks you already have to hand.
Download for macOS