Instagram engagement calculator
Name a handle. Get its real engagement rate, post by post, in a sheet.
fernhollow.studio
48.2K followers · 312 posts
7.5%
3.5%
6.4%
20.5%
4.1%
7.1%Engagement rate
0.00%
Average 5.71% · 5 posts counted, 1 left out
Ahead of 4 of 5 ceramics peers
- Avg likes
- 2.6K
- Avg comments
- 148
- Followers
- 48.2K
What is an Instagram engagement rate?
The share of an account’s followers who like or comment on a post.
Followers can be bought, and plenty of them never look at a post. The engagement rate shows how many people actually care.
It’s the number brands check before paying a creator, and the one to watch for your own account.
How it works
Name the account
Any public Instagram handle, or a list of them. Say how many recent posts to read: 12 is a fair sample, 30 smooths out one lucky reel.
It reads the posts
Chatly gets the follower count, and the likes and comments on each post, then works out each post's rate: likes plus comments, divided by followers.
Get the sheet
Every post on its own row, the average, and any post that looks bought, left out of the average with the reason.
@fernhollow.studio, a ceramics account with 48,200 followers
Reel · 2 Oct
Likes3,412
Comments186
Followers48,200
Reel · 20 Sep
Likes9,870
Comments14
Lots of likes, almost no comments. That’s what bought likes look like.
Try it on any account
One account's real rate
What's the real engagement rate for @fernhollow.studio over its last 12 posts?
The rate, post by post, with odd posts left out.
Try itWhich posts work best
Which kind of post gets @fernhollow.studio the most likes and comments: reels, photos or carousels?
Engagement by format.
Try itA list of accounts at once
Engagement rate for each of these accounts: Paste your list
One row per account, ready to sort.
Try it
What you get
You ask: “What’s the real engagement rate for @fernhollow.studio, post by post?”
Reels do best, at about 7%. Single photos get about 2%.
fernhollow.studio
- 214
- posts
- 48.2K
- followers
- 310
- following
4.73% real engagement, last 7 posts
- 7.5%
3.5%
6.4%
2.4%- Left out
4.1%
7.1%
2.1%
What’s a good rate?
A typical rate depends on how many followers an account has.
Find your size in the chart. The smallest and the very biggest accounts get the most reaction. A rate many times above the typical one can mean bought likes.
- 5.2%Under 1K
- 4.6%1K to 5K
- 4.1%5K to 10K
- 3.7%10K to 50KFernhollow’s size
- 3.6%50K to 100K
- 3.5%100K to 500K
- 3.7%500K to 1M
- 5.0%Over 1M
Who it’s for
Three creators, checked before you pay
@tidewater.eatsLooks real3.81%84,300
@marlowmakesFollowers look bought: 41,800 new in 30 days0.76%152,000
@juniperhomeLooks real4.34%39,600
Brands checking creators
See if a creator's followers are real before you pay for a post. Big jumps in followers with flat likes give bought ones away.
@fernhollow.studio · October
48,200 followers
6 months above 4%
Engagement rate each month, May to October
Social media managers reporting
Your account's engagement rate each month, worked the same way, so the trend means something.
Engagement rate, against five ceramics accounts
- @slipandglaze10.44%
- Fernhollow (you)
- @mudroomceramics4.50%
- @kilnandcloud4.28%
- @clayhouse.co2.22%
- @potterynorth1.51%
Higher than 4 of the 5, worked out the same way.
Creators pitching sponsors
Show how your engagement compares with accounts your size in your niche, with the numbers a sponsor can check.
Frequently asked questions
How is Instagram engagement rate calculated?
The usual way: likes plus comments on a post, divided by the account's followers, times 100. Average it over the last 12 to 30 posts for a steady number. Some tools divide by how many people saw the post instead, which only the account's owner can see, and some add saves and shares. That is why two calculators can give one account different numbers.
What is a good engagement rate on Instagram?
It depends on size: smaller accounts usually get higher rates. Buffer's 2025 study puts most accounts between 3.5% and 5%, counting saves and shares too. Studies of big brands that count only likes and comments land far lower, around 0.4% (Rival IQ, 2025). Compare with accounts your size, counted the same way.
Can I check someone else's engagement rate?
Yes, for any public account. Likes, comments and followers are public, so the rate can be worked out without logging in. Private accounts can't be checked.
How do you spot fake followers or bought likes?
Look for a big jump in followers with no rise in likes, a rate far below accounts the same size, or posts with thousands of likes and almost no comments. Chatly looks for each of these and shows the numbers behind it.
What if an account hides its like counts?
Hidden likes can't be read, so those posts are marked and the rate is worked out from comments only, and labelled that way. You get a lower number, not a made-up one.
Is the engagement rate calculator free?
You can check an account on the free plan.
One prompt in.
Real work out.
Name a handle. Get its real engagement rate, post by post, in a sheet.
Chatly on your phone and your Mac
Chatly for iPhone
Name the handle on the train, read the numbers, and share them from your phone. Every social report you run here is on your phone.
Download on the App Store
Chatly for Mac
Social research on your desktop, with the briefs and decks you already have to hand.
Download for macOS