Local SEO audit
See where you rank on Google Maps across town, and what to fix first.
- Mile High38%
- Front Range29%
- Brightline17%
- Aspen Leak8%
- Others8%
What is the map pack?
Search “plumber near me” and Google shows three businesses on a map, above everything else. That’s the map pack.
Most calls go to those three. A local SEO audit shows whether you are one of them, and what to fix if you are not.
It changes often. New reviews and new rivals move the three around.
Reviews count. Rating and review count help decide who gets in.
Place matters. The three change across town, so the audit checks every neighbourhood.
- 1Mile High Plumbing4.7 · 1,284 reviews
- 2Front Range Rooter4.6 · 642 reviews
- 3Brightline Plumbing4.8 · 214 reviewsYou
How it works
Tell us your business
Your name, your city and what customers search for.
We check Google Maps
From every neighbourhood you serve, the way a customer nearby would.
Get a sheet and a fix list
Where you rank, who beats you, and what to do first.
See where you show up
The same search from nine neighbourhoods. Blue means you are in the top 3 there.
Across town
5 of 9
neighbourhoods where Brightline is in the top 3
#12Central Park
6 miles from the shop
- Rank
- #12 · not in the top 3
- Number 1 there
- Front Range Rooter
Things you can ask
Where you rank across town
Where does Brightline Plumbing show up on Google Maps for plumber in each part of Denver?
Your spot, neighbourhood by neighbourhood.
Try itWho's in the top 3 near you
Who shows up in Google's top 3 for dentist near Cherry Creek, Denver?
The three businesses, with their ratings and reviews.
Try itYour reviews against the top 3
How do Brightline Plumbing's Google reviews compare with the top 3 for plumber near me?
Counts, ratings and how often each replies.
Try itWrong details on your listings
Check Brightline Plumbing's name, address and phone number on every listing site.
The listings that need fixing.
Try itYour weakest branch
Which of our 4 branches shows up least on Google Maps, and why?
Each branch ranked, with the reason.
Try itYou against one rival
Compare Brightline Plumbing with Front Range Rooter on Google Maps: where each shows up, reviews and photos.
Where they're ahead, and by how much.
Try it
What you get
You ask
“What should Brightline fix first to get into the top 3 in Denver?”
You get a to-do list, most important first. Each fix says why, using your own numbers.
Who it’s for
The two plumbers above you get ten times your new reviews.
Local businesses losing calls
A plumber, dentist or salon that used to get calls from Google Maps and now does not. See who took your spot, and what they have that you don't.
Three of the client's listings show the wrong phone number.
Agencies with a new client
Run the audit before the first meeting, and walk in with fixes they can start on, like the wrong phone number on three of their listings.
One branch shows up for just one of eight searches.
Businesses with several branches
Check every branch with the same searches, side by side, and find the one whose listing is holding the rest back.
Frequently asked questions
What does a local SEO audit check?
Where you rank in the top 3 on Google Maps for the searches that matter, how your reviews compare with the businesses above you, and whether your name, address and phone match across listings. It ends with a list of fixes, most important first.
Where does the ranking data come from?
Chatly checks Google Maps live, through DataForSEO, at the moment you run the audit. The sheet shows the date of each check.
Can I check rankings in a different city?
Yes. Name the city, ZIP code or neighbourhood and each search runs from there, so you see what a customer there sees. Agencies use this to check a client's area from anywhere.
How often should I run a local SEO audit?
Once a month suits most businesses. Rankings move as new reviews and new competitors arrive, so a monthly check shows whether your fixes are working.
What is the difference between the map pack and Google Maps?
The map pack is the three businesses Google shows at the top of a normal search. Google Maps shows a longer list for the same search, and the order can differ. The audit checks the top 3 first, since most calls come from there. You can ask for the full Maps list too.
Does it work for businesses with several locations?
Yes. List your branches and it runs the same searches around each one, side by side, so the weakest branch stands out.
One prompt in.
Real work out.
See where you rank on Google Maps across town, and what to fix first.
Chatly on your phone and your Mac
Chatly for iPhone
Ask for the keyword list on the train, check the top rows, and open the sheet from your phone. Every report you run here is on your phone.
Download on the App Store
Chatly for Mac
SEO research on your desktop, with the site lists and exports you already have to hand.
Download for macOS