Competitor keyword research
See the Google searches that bring a rival visitors, and which ones you could win.
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billwise.ioWhat is competitor keyword research?
Finding the Google searches that already send visitors to a rival’s website.
Each of those searches is a keyword. When a site shows up in Google’s results for a search, people say it ranks for it. When someone clicks it, the site gets a visit.
Put all of a rival’s keywords in one list and you can see what people want, and which of those searches you could show up for too.
How it works
Every search billwise.io shows up for, in the US
- ledgerly.comFree invoice template: download and fill in
- sumora.comInvoice templates for small businesses
- billwise.ioFree invoice template you can send in a minute3rd on Google
- People search this
- 74,000 a month
- Visits it sends billwise.io
- 7,400 a month
Chatly
Done. 3,668 searches, grouped into 6 topics, with the ones you could win marked.
Name the rival
Type their website and the country you sell in. You can also check one part of it, like their blog.
Chatly finds their searches
Every Google search their site shows up for, with how many people make it.
Get the sheet back
Grouped into topics, with the ones you could win marked.
What you get
You ask: “Which of billwise.io's topics could I win?”
Start with payment terms. 41,200 searches a month, and the easiest topic here: 18 out of 100 on how hard it is to rank.
Who it’s for
Your rival started winning 14 new searches last month.
Content teams planning what to write
See what a rival published lately and which searches it just started winning, before you plan your own.
The rival's five pages with the most visits, ready for the pitch.
Agencies pitching a client
Show a prospect which of their rival's pages get the most visits from Google, in a sheet that took minutes.
Twelve searches the big names skip, easy enough to start with.
Founders entering a market
Before you write a word, see which searches the big names show up for, and which are easy enough to start with.
Frequently asked questions
How do I find out which keywords a competitor ranks for?
Type their website and your country. Chatly looks up every Google search their site shows up for, using Ahrefs and DataForSEO, and gives it back as a sheet: the search, how many people make it each month, where they rank and the page that ranks.
Can I see a competitor's website traffic?
Not their real numbers: only the site's owner sees those. Visits are estimated from where they rank and how many people search, which is how Ahrefs and similar tools work, and the sheet says it is an estimate.
What is the difference between a business competitor and a search competitor?
A business competitor sells what you sell. A search competitor is any site that shows up for the searches you want, which can be a blog, a magazine or a free tool. It is worth checking both.
Which competitor keywords should I go after first?
Searches that plenty of people make, that are not too hard to rank for, and that fit what you sell. The sheet marks these and leaves out searches for the rival's own name.
Can I research only part of a site?
Yes. Give a part of the site, like /blog or a single page, and you only see the searches that part shows up for.
How is this different from a keyword gap analysis?
This shows everything one rival shows up for. A keyword gap analysis compares their list with yours and keeps only the searches you are missing.
One prompt in.
Real work out.
See the Google searches that bring a rival visitors, and which ones you could win.
Chatly on your phone and your Mac
Chatly for iPhone
Ask for the keyword list on the train, check the top rows, and open the sheet from your phone. Every report you run here is on your phone.
Download on the App Store
Chatly for Mac
SEO research on your desktop, with the site lists and exports you already have to hand.
Download for macOS