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Keyword gap analysis

The keywords your rivals rank for and you don't, sorted into what to write next.

tidybooks.com · Keyword gap, USGap

Examples

A full gap, a store's missing categories, the gap as topics and the quick wins. Your position beside every rival's.

tidybooks.com · Keyword gap, US
H2fx=IF(G2="", "Missing", IF(G2>10, "Weak", "Shared"))
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1
Keyword
Volume
KD
Ledgerly
Billwise
Sumora
You
Gap
2
profit and loss template
9,900
52
4
2
5
Missing
3
bookkeeping for small business
8,100
46
3
7
Missing
4
cash flow statement example
6,600
35
6
3
Missing
5
chart of accounts template
5,400
18
2
9
4
Missing
6
double entry bookkeeping
4,400
38
2
7
3
8
Shared
7
self employed expenses list
4,400
14
8
4
17
Weak
8
how to reconcile a bank statement
3,600
22
5
1
24
Weak
9
accounts payable vs receivable
2,900
27
1
3
6
9
Shared
10
quarterly tax estimate calculator
2,400
31
2
Missing
11
bookkeeping checklist
1,900
11
6
9
31
Weak
12
13
All 1,284 gap keywords
1,153
to win
  • Missing63%
  • Weak27%
  • Shared10%
+

Keywords at least one rival ranks for in the top 10, your position beside theirs, and what kind of gap it is.

How it works

  1. Name you and your rivals

    Your domain and up to five competitors, plus the country you sell in. Use whole domains or just the folders that compete, like /blog.

  2. Compare the rankings

    Chatly pulls every site's ranking keywords from Ahrefs and DataForSEO and lines them up, so each keyword shows your position next to each rival's.

  3. Get the gaps, sorted

    Keywords you are missing, keywords where you rank but trail, and the easy wins with low difficulty, each grouped by topic with the rival page to beat.

Features

Who it’s for

  • tidybooks.com · Keyword gap, USTopics
    Roadmap drafted
    7 topics from 1,153 keywords

    Content leads building a roadmap

    Turn the gap into a quarter of articles, ordered by volume and difficulty, with the rival page each one has to beat.

  • tidybooks.com · Keyword gap, USStore
    Category pages to fix
    Tents and boots first: 19,200 searches

    Ecommerce category managers

    Find the product and category searches where competing stores rank and your category pages do not appear at all.

  • tidybooks.com · Keyword gap, USGap
    Monthly client report
    Gap down from 1,341 to 1,284

    Agencies reporting to clients

    Show a client the exact keywords their named competitors win, then track the gap closing month by month in the same sheet.

Frequently asked questions

What is a keyword gap analysis?

A comparison of the keywords your site ranks for against the keywords your competitors rank for. The gap is the list they rank for and you do not, plus the ones where you rank well below them.

How many competitors can I compare?

Up to five at once. Each gets its own column, and the sheet shows which gaps one rival owns and which every rival shares.

How is this different from competitor keyword research?

Competitor keyword research lists everything one rival ranks for. A keyword gap analysis compares that list with your own and keeps only what you are missing or losing.

Where does the ranking data come from?

Chatly pulls it live from Ahrefs and DataForSEO when you run the analysis, for your site and every rival on the same day and in the same country.

Which gaps should I go after first?

Start with missing keywords that have decent volume and low difficulty, where a rival ranks with an ordinary page. The sheet marks these as quick wins.

One prompt in.
Real work out.

The keywords your rivals rank for and you don't, sorted into what to write next.

Find my keyword gapsSee pricing

Chatly on your phone and your Mac

Chatly for iPhone

Ask for the keyword list on the train, check the top rows, and open the sheet from your phone. Every report you run here is on your phone.

Download on the App Store

Chatly for Mac

SEO research on your desktop, with the site lists and exports you already have to hand.

Download for macOS