Amazon listing optimization

Paste your listing. Get a rewrite built from what top rivals and their buyers say.

Listing rewrite · B0CQ5MN7TA

Marlowe stonewashed linen sheet set

Compared with the top 6 for 'linen sheets queen'

What rival buyers ask about

Across 1,540 rival reviews, the top worries are pilling after washing (318), fitted sheets that do not reach deep mattresses (241) and shrinkage (196). The current listing answers none of them.

1.Softer every washPre-washed European flax that does not pill, tested over 50 washes.
2.Fits up to 16 inch mattressesDeep-pocket fitted sheet with elastic all the way round.
3.Pre-shrunkStonewashed before sewing, so the size on the label stays the size.

Confirm before publishing'Tested over 50 washes' needs your lab report. It is marked until you attach it.

Listing rewrite · B0BX3HN6WD

Brindle no-pull dog harness

Compared with the top 8 for 'no pull dog harness'

Removed'Vet recommended' in the title and bullet 1

WhyNo source on file. Amazon can suppress unproven claims.

Added'Front and back clip', 'reflective', 'escape proof'

WhySearched 41,000 times a month and on 6 of 8 rival titles

Sizing, answered in bullet 2

Wrong size is the top complaint across rival reviews (27% of one and two-star mentions). The new bullet gives the chest measurement for each size and says to size up between two.

Your callAdd 'vet recommended' back once you can link the source.

Listing rewrite · B0D4TQ81LM

Tidepool insulated water bottle, 32 oz

Compared with the top 8 for 'insulated water bottle 32 oz' · Oct 2026

Before · 142 charactersTidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue

After · 181 charactersTidepool Insulated Water Bottle 32 oz, Leak Proof Lid with Lock, Stainless Steel, Keeps Drinks Cold 24 Hours, Hot 12, BPA Free, Fits Car Cup Holders, Lifetime Warranty, Ocean Blue

6Search terms added

181Title characters, of 200

3Rival complaints answered

1.Leak proof, lockedA threaded lid with a silicone seal and a slide lock, so it can ride on its side in a bag.
2.Cold for 24 hoursDouble-wall vacuum insulation. Hot drinks stay hot for 12.
3.Fits a cup holderA tapered 3.1 inch base, unusual at 32 oz.
4.Powder coat that holdsA textured finish that resists chips, the second most common rival complaint.
5.Covered for lifeLifetime warranty on the bottle and the seal.

References

[1]Amazon search, 'insulated water bottle 32 oz', top 8 listings, 22 Oct 2026
[2]One-star reviews of the top five rivals, 2,088 mentions
[3]DataForSEO search volume, Amazon US, October 2026

Listing rewrite · Tidepool 32 ozReading 8 rivals and their reviewsExport PDF

Outline

Listing
Title
Changes
Bullets
Sources

Listing rewrite

Listing: amazon.com/dp/B0D4TQ81LM
Main search: insulated water bottle 32 oz
Rivals: Top 8 on page one
Keep: BPA-free, lifetime warranty

EChatly

Reading 8 rivals and their reviews…

Examples

A bottle stuck on page two, bedding, a dog harness and a launch with two titles to test. Every change carries its reason.

Listing rewrite · B0D4TQ81LM

Tidepool insulated water bottle, 32 oz

Compared with the top 8 for 'insulated water bottle 32 oz' · Oct 2026

Before · 142 charactersTidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue

6Search terms added

181Title characters, of 200

3Rival complaints answered

1.Leak proof, lockedA threaded lid with a silicone seal and a slide lock, so it can ride on its side in a bag.
2.Cold for 24 hoursDouble-wall vacuum insulation. Hot drinks stay hot for 12.
3.Fits a cup holderA tapered 3.1 inch base, unusual at 32 oz.
4.Powder coat that holdsA textured finish that resists chips, the second most common rival complaint.
5.Covered for lifeLifetime warranty on the bottle and the seal.

References

[1]Amazon search, 'insulated water bottle 32 oz', top 8 listings, 22 Oct 2026
[2]One-star reviews of the top five rivals, 2,088 mentions
[3]DataForSEO search volume, Amazon US, October 2026

Examples1 / 4

This one

Title and bullets rebuilt around the searches it was missing and the complaint no rival has fixed.

How it works

Share your listing
Paste your ASIN or listing link, or the draft copy if it is not live yet. Say who it is for and anything the copy must keep, such as a certification or a claim legal has signed off.
It studies the shelf
Chatly reads the listings that rank for your main search on Amazon, their reviews, and search demand from DataForSEO, so it knows which terms people type and which questions buyers keep asking.
Review the rewrite
You get a new title, five bullets and a description, each change shown against your current copy with the reason for it: a missing term, an unanswered complaint, a benefit rivals lead with.

Features

Written frombuyer language
Learn more about written from buyer language
Search termsplaced, not stuffed
Learn more about search terms placed, not stuffed
Within Amazon'slimits
Learn more about within amazon's limits
No claims youcannot back
Learn more about no claims you cannot back
Every changeexplained
Learn more about every change explained
Ready topaste or test
Learn more about ready to paste or test

Who it’s for

Before · 142 charactersTidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue
After · 181 charactersTidepool Insulated Water Bottle 32 oz, Leak Proof Lid with Lock, Stainless Steel, Keeps Drinks Cold 24 Hours, Hot 12, BPA Free, Fits Car Cup Holders, Lifetime Warranty, Ocean Blue
6Search terms added
181Title characters, of 200
3Rival complaints answered
Missing terms added
6 searches the title skipped
Sellers stuck on page two
See the terms and selling points the page-one listings share that yours leaves out, and get copy that covers them without sounding like a keyword list.
Title A · search firstKettlewood Cast Iron Skillet 12 Inch, Pre-Seasoned, Oven Safe Frying Pan with Helper Handle, Induction Ready
Title B · benefit firstKettlewood 12 Inch Cast Iron Skillet, Smooth Pre-Seasoned Surface, Lighter Than Classic Cast Iron, Oven and Induction Safe
Why B is worth testing
Weight is the top complaint on 7 of the 10 rival listings, and a rough cooking surface is second. Title B leads with both, at the cost of 'frying pan', which has lower volume than 'cast iron skillet'.
Launch copy ready
Two titles set up as a split test
Brands launching a new product
Write the first listing from the category's real buyer questions and the complaints about existing products, instead of from the spec sheet.
Removed'Vet recommended' in the title and bullet 1
WhyNo source on file. Amazon can suppress unproven claims.
Added'Front and back clip', 'reflective', 'escape proof'
WhySearched 41,000 times a month and on 6 of 8 rival titles
Sizing, answered in bullet 2
Wrong size is the top complaint across rival reviews (27% of one and two-star mentions). The new bullet gives the chest measurement for each size and says to size up between two.
Sent for client sign-off
Every change with its reason
Agencies managing many ASINs
Run the same audit across a client's catalogue and hand over rewrites with the reasoning attached, ready for the client to approve.

Frequently asked questions

What is Amazon listing optimization?

It is rewriting a product's title, bullets, description and backend search terms so the listing ranks for the searches buyers make and answers their questions well enough to convert. Good optimization starts from search demand and from what buyers say in reviews.

How do you optimize an Amazon listing?

Find the terms buyers search for and put the most important in the title. Use the bullets to answer the top questions and complaints in your category. Keep within the character limits, avoid claims you cannot prove, then test one change at a time.

Where does the rival data come from?

Listings and their reviews come from Amazon through the Amazon apps, and search volumes come from DataForSEO. The report names which rivals and how many reviews it read.

Will the rewrite copy my competitors?

No. It uses rivals to see which terms and selling points matter, then writes copy about your product. It does not reuse their sentences.

Does it guarantee a better ranking?

No tool can. Ranking also depends on price, sales history, reviews and ads. The rewrite fixes what copy can fix: missing search terms and unanswered buyer questions.

One prompt in.
Real work out.

Paste your listing. Get a rewrite built from what top rivals and their buyers say.

Rewrite my listing See pricing

Chatly on your phone and your Mac

Chatly for iPhone

Paste the listing on the train, read the verdict, and share it from your phone. Every review check you run here is on your phone.

Download on the App Store

Chatly for Mac

Review analysis on your desktop, with the listings and exports you already have to hand.

Download for macOS

Amazon listing optimization

Marlowe stonewashed linen sheet set

Brindle no-pull dog harness

Tidepool insulated water bottle, 32 oz

Examples

Tidepool insulated water bottle, 32 oz

How it works

Share your listing

It studies the shelf

Review the rewrite

Features

Written frombuyer language

Search termsplaced, not stuffed

Within Amazon'slimits

No claims youcannot back

Every changeexplained

Ready topaste or test

Who it’s for

Sellers stuck on page two

Brands launching a new product

Agencies managing many ASINs

Frequently asked questions

One prompt in.Real work out.

Chatly on your phone and your Mac

Chatly for iPhone

Chatly for Mac

One prompt in.
Real work out.