Amazon listing optimization
Paste your Amazon link. Get a new title and bullets, built from what shoppers search for.
What is Amazon listing optimization?
Rewriting your product’s title and bullet points so shoppers find it, and buy it.
On Amazon, the words on your listing decide which searches you show up for. Leave a word out of your listing, and you can miss a search thousands of people make every month.
The same words decide whether a shopper buys. Bullet points that answer their worries before they ask sell better than a list of specs.
How it works
- Step 1
Paste your listing
Your Amazon link, or your draft if it is not live yet. Say anything the copy must keep, like a warranty or a safety claim.
- Step 2
It reads the shelf
Chatly looks at what shoppers type into Amazon and at the top listings for your product, with their one-star reviews.
- Step 3
Get the rewrite
A new title, Item Highlights and bullet points, each change next to your old copy with the reason for it.
Northcrest Water Bottle 32 oz, Leak Proof Straw Lid
★★★★★ 18,420
$34.95
YouTidepool Insulated Water Bottle 32 oz, Leak Proof Lid with Lock
★★★★★ 1,204
$26.00
Tidepool isn’t here: its title never says “leak proof”.
Halvo Trek 32 oz, Leak Proof Loop Cap, Vacuum Insulated
★★★★★ 9,812
$27.99
Ask about your listing
- Rewrite the whole listing
Rewrite my Amazon listing so more people find it and buy it: amazon.com/dp/...
A new title and bullets, each change explained.Try it - Words your title is missing
Which words do shoppers search for that my title for insulated water bottle leaves out?
The missing words, with how often each is searched.Try it - Answer what buyers worry about
What do buyers of rival water bottles complain about, and how should my bullets answer it?
The complaints, and a bullet for each.Try it - A first listing for a launch
Write a first Amazon listing for our new 12 inch cast iron skillet.
A title, five bullets and a description.Try it - Two titles to try
Give me two titles for my listing to try against each other.
Two versions, and why each might win.Try it - Claims you can't back up
Which claims in my listing for this harness need proof before I publish?
Each claim to check, or take out.Try it
What you get
You ask: “Rewrite my bottle’s listing so more people find it and buy it.”
Tidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue
Tidepool Insulated Water Bottle 32 oz, Leak Proof Lid with Lock, Steel
70 of Amazon’s 75 characters
- A locking lid · fixes “the lid leaks”
- A coat that holds · fixes “the paint chips”
- A cup holder base · fixes “too wide for my car”
Amazon’s title rules
Since 27 July 2026, Amazon caps product titles at 75 characters.
Tidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue
Everything after the line is past Amazon’s limit. The rewrite in What you get fits in 70 characters.
- 75 characters for the title
- Spaces count. This applies in every category except books, music and films, and Amazon rewrites titles that run longer.
- 125 for Item Highlights
- A separate line that search also reads, for the detail that no longer fits in the title.
- The brand in, no repeats
- Keep your brand name in the title, and use no word more than twice. Small words like “and” or “with” don’t count.
- No symbols like ! $ or ?
- Unless they are part of the brand name.
Who it’s for
garlic press dishwasher safe
Title before
Pressly Garlic Press, Stainless Steel, Easy Squeeze
Title after
Pressly Garlic Press, Stainless Steel, Dishwasher Safe, Easy Squeeze
Added to the title: searched about 18,100 times a month
Sellers stuck on page two
See the words the page-one listings use that yours leaves out, and get copy that uses them without reading like a list of keywords.
Rival buyers sayYour first bullets- “The handle gets too hot”Stay-cool handle
- “It rusts after washing”Pre-seasoned, rinse and dry
- “Too heavy to lift with one hand”A helper handle for two hands
Brands launching a new product
Write the first listing from what shoppers search for and what they dislike about the products already there, not from the spec sheet.
Client handover · 40 listings
Send to approveBath mat · Title
Added “non-slip”, the word shoppers search
Shower caddy · Bullet 1
Rust-proof first: the top complaint
Towel rail · Title
Cut to 72 characters, under Amazon’s 75
Agencies with many products
Rewrite a client's listings and hand them over with the reason for every change, ready for the client to approve.
Frequently asked questions
What is Amazon listing optimization?
It is rewriting a product's title, Item Highlights, bullet points and description so the listing shows up for the searches shoppers make, and answers their questions well enough that they buy.
How do you optimize an Amazon listing?
Find the words shoppers search for and put the most important ones in the title, which Amazon caps at 75 characters, and the rest in Item Highlights. Use the bullet points to answer the questions and complaints that come up in your category. Stay within Amazon's length limits, don't make claims you can't prove, then change one thing at a time and watch the results.
Where does the information come from?
Listings and reviews come from Amazon, and how often people search each word is an estimate from DataForSEO, since Amazon only shares its own figures with brand owners. The rewrite says which listings and how many reviews it read.
Will the rewrite copy my competitors?
No. It uses rivals to see which words and selling points matter, then writes about your product. It never reuses their sentences.
Will my listing rank higher?
No tool can promise that. Ranking also depends on things words can't change, like price, sales and reviews. The rewrite fixes what words can fix: searches you were missing and questions you were not answering.
Does it change my listing on Amazon?
No. You get each field, title, Item Highlights and bullets, ready to paste into Seller Central yourself, so nothing goes live until you choose.
One prompt in.
Real work out.
Paste your Amazon link. Get a new title and bullets, built from what shoppers search for.
Chatly on your Mac
Chatly for Mac
Review analysis on your desktop, with the listings and exports you already have to hand.
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