Amazon competitor analysis
Name a search. See the top Amazon listings side by side, and where yours falls behind.
- Northcrest39%
- Halvo21%
- Coolwell14%
- Ferro10%
- Others16%
What is Amazon competitor analysis?
Looking closely at the products shoppers see first when they search, and where they fall short.
Your real competitors are the listings that show up for the searches your buyers make, not only the brands you know.
Comparing them side by side shows what they charge, how fast they get reviews, and what their buyers keep complaining about. A complaint nobody has fixed is your chance.
How it works
- Step 1
Name the search
The words your buyers type into Amazon, or links to the rivals you already watch. Add your own listing too.
- Step 2
It reads the shelf
Chatly opens the top listings and their reviews: price, stars, how many ratings, how fast new reviews come in, and what buyers complain about.
- Step 3
See where you stand
A sheet with every listing side by side, yours included, and what to do about each gap.
Northcrest 32 oz
★★★★★ 4.7 · 18,420
$34.95
Halvo Trek 32
★★★★★ 4.6 · 9,812
$27.99
SponsoredRidgeline Pro
★★★★★ 4.4 · 3,204
$24.99
You, 8thTidepool
★★★★★ 4.4 · 1,204
$26.00
What you get
You ask: “How does my bottle compare with the top sellers?”
You’re behind on reviews, not on price.
A typical rival gets about five times as many new reviews each month. Price, star rating and photos are close, so asking buyers for reviews matters most.
Star rating
- Tidepool
- 4.4
- Typical rival
- 4.5
Reviews
- Tidepool
- 912
- Typical rival
- 4,930
New reviews a month
- Tidepool
- 70
- Typical rival
- 330
Price
- Tidepool
- $26.00
- Typical rival
- $27.99
Photos
- Tidepool
- 6
- Typical rival
- 7
Top 5 searches in the title
- Tidepool
- 1
- Typical rival
- 4
What Amazon shows, and what it doesn’t
Sponsored
Ridgeline Pro Leak Proof Water Bottle 32 oz with Chug Cap
4.4 ★★★★★ 3,204
1K+ bought in past month
$24.99
On the page, for anyone to see
- Price
- Star rating and how many ratings
- Best Sellers Rank, its sales rank within a category
- A rounded “bought in past month”, once it passes about 50
- Which results are paid ads, marked Sponsored
- The date on every review
Kept by Amazon
- Exact sales
- What a rival spends on ads
- How many visitors end up buying
The sheet uses only what is on the page, and never makes up a sales number.
Who it’s for
“Launched a 20 oz bottle with a locking lid. Every top 32 oz bottle gets one-star reviews for leaks.”
Maren Holt
Sellers choosing their next product
“Matched a new rival’s two-pack before it passed us. Its reviews had doubled in a month.”
Karim Haddad
Brands protecting a best seller
“Opened the pitch with the client’s one real gap: it trails on reviews, not on price.”
Priya Nair
Agencies pitching an Amazon client
Frequently asked questions
How do I do Amazon competitor analysis?
Search the words your buyers use, take the top listings, and compare their price, stars, number of reviews, how fast they get new ones, and what their reviews complain about. A complaint nobody has fixed is often your best chance.
How do I find my competitors on Amazon?
Your real competitors are the listings that show up for the searches you want, not only the brands you know. Start from the search results, ads included, and add any rivals you already watch.
What is Best Sellers Rank?
Amazon's rank of how well a product sells within its category, compared with everything else there. Number 1 sells the most. It is a rank, not a count, so it shows who sells more but not how many.
How many listings can I compare?
Up to the top 20 for a search, or any list of rival links you paste. Most people start with the top eight.
Does it work on Amazon outside the US?
Yes. Run the search on the Amazon site you sell on, like Amazon UK or Germany, and the sheet uses that site's prices and reviews.
One prompt in.
Real work out.
Name a search. See the top Amazon listings side by side, and where yours falls behind.
Chatly on your phone and your Mac
Chatly for iPhone
Paste the listing on the train, read the verdict, and share it from your phone. Every review check you run here is on your phone.
Download on the App Store
Chatly for Mac
Review analysis on your desktop, with the listings and exports you already have to hand.
Download for macOS