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Amazon competitor analysis

Name the search. Get the top listings side by side, with the gaps they leave.

Insulated bottle 32 oz · Top 8Top 8

Examples

One search, four views: the line-up, where you trail, what buyers hate and who is climbing.

Insulated bottle 32 oz · Top 8
E2fx=COUNTIFS(Reviews!A:A, A2, Reviews!C:C, ">="&EDATE(TODAY(), -1))
A
B
C
D
E
F
G
H
I
J
K
L
M
N
1
Listing
Price
Rating
Reviews
New / mo
Top complaint
2
Northcrest 32 oz
$34.95
4.7
18,420
640
Lid leaks
3
Halvo Trek 32
$27.99
4.6
9,812
410
Paint chips
4
Ridgeline Pro · Ad
$24.99
4.4
3,204
520
Lid leaks
5
Coolwell Sport
$19.99
4.3
6,775
180
Sweating
6
Pellan Everyday
$29.50
4.5
2,140
330
Hard to clean
7
Ferro Flask
$22.49
4.2
4,930
120
Dents
8
Aster & Oak
$38.00
4.6
1,086
95
Too heavy
9
Tidepool (you)
$26.00
4.4
912
70
Lid leaks
10
11
Share of reviews
47,279
reviews
  • Northcrest39%
  • Halvo21%
  • Coolwell14%
  • Ferro10%
  • Others16%
+

The listings in search order, sponsored included, with yours in the same sheet.

How it works

  1. Name the market

    Type the search your buyers use, or paste the rival ASINs you already watch. Add your own listing to see it ranked among them.

  2. It reads the shelf

    Chatly runs the search on Amazon, opens the top listings and reads their reviews, collecting price, rating, review count, review pace and the complaints each one draws.

  3. Find the opening

    You get a sheet with one row per listing and one column per measure, the strongest values highlighted, plus a theme column showing the complaint no rival has solved.

Features

Who it’s for

  • Insulated bottle 32 oz · Top 8Complaints
    Unsolved complaint
    Lid leaks, 910 one-star mentions

    Sellers choosing their next product

    Check a niche before you order stock: how crowded the page is, what the leaders charge and the complaint buyers keep making.

  • Insulated bottle 32 oz · Top 8Month on month
    Ridgeline Pro is climbing
    Rank 6 to 3 after a price cut

    Brands defending a best seller

    Watch the listings closing in on yours, their price moves and their review pace, before they take the top spot.

  • Insulated bottle 32 oz · Top 8Your gaps
    Pitch-ready gaps
    Review pace first, then images

    Agencies pitching an Amazon client

    Walk into the pitch with the client's listing ranked against its shelf and the three gaps you would close first.

Frequently asked questions

How do I do Amazon competitor analysis?

Search the terms your buyers use, list the top listings, and compare price, rating, review count, review pace and what their reviews complain about. The complaint nobody has fixed is usually the best opening.

How do I find my competitors on Amazon?

Your real competitors are the listings that rank for the searches you want, not only the brands you know. Start from the search results, including sponsored listings, and add the ASINs you already watch.

Does it show competitors' sales?

No. Amazon does not publish sales figures, and any number would be an estimate. The sheet uses what is public, such as review count, review pace, rating and price, and says so.

How many listings can I compare?

Up to the top 20 for a search, or any list of ASINs you paste. Most people start with the top eight.

Can I compare listings in other Amazon marketplaces?

Yes. Run the search on the marketplace you sell in, such as Amazon UK or Germany, and the sheet uses that marketplace's prices and reviews.

One prompt in.
Real work out.

Name the search. Get the top listings side by side, with the gaps they leave.

Compare listingsSee pricing

Chatly on your phone and your Mac

Chatly for iPhone

Paste the listing on the train, read the verdict, and share it from your phone. Every review check you run here is on your phone.

Download on the App Store

Chatly for Mac

Review analysis on your desktop, with the listings and exports you already have to hand.

Download for macOS