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Meta Ad Library search

Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.

Lumelle Skin · Meta adsLive ads

Examples

Four searches of the Meta Ad Library, four sheets. Click through them, or let them play.

Lumelle Skin · Meta ads
E2fx=TODAY()-D2
A
B
C
D
E
F
G
H
I
J
K
L
M
N
1
Hook
Format
Placements
Started
Days
Versions
2
My dermatologist asked what I changed
Video
IG Reels, FB
2 Jun
143
6
3
3 drops, 30 days, no filter
Video
IG, FB
18 Jun
127
4
4
The barrier cream that sold out twice
Image
FB Feed
9 Jul
106
3
5
Week 1 to week 8, same lighting
Carousel
IG Feed
21 Jul
94
2
6
Dry skin? Read the third ingredient
Video
IG Stories
14 Aug
70
5
7
We reformulated it 11 times
Video
IG, FB
2 Sep
51
1
8
20% off the routine set, this week
Image
IG, FB
15 Oct
8
8
9
Tested on 412 people with sensitive skin
Carousel
IG Feed
19 Oct
4
3
10
8 creatives
32
11
12
Live ads by format
32
live ads
  • Video50%
  • Image34%
  • Carousel16%
+

Every active Lumelle ad, grouped by creative, with days running worked out from the start date.

How it works

  1. Name the advertiser

    Type a brand, a Facebook page or a website. Chatly finds the matching page in the Meta Ad Library and asks you to pick when two pages share a name, so you never get a lookalike brand's ads.

  2. Every live ad is read

    Each active ad is opened, not just counted. The hook is pulled from the first line, the format and placements are logged, and the start date becomes a days-running figure you can sort.

  3. Get the sheet

    One row per ad, with the creative linked, versions grouped and the longest runners at the top. Ask a follow-up in plain words: only video, only the UK, only ads started this month.

Features

Who it’s for

  • Lumelle Skin · Meta adsLive ads
    Longest runner: 143 days
    Dermatologist hook, 6 versions

    DTC founders watching one rival

    See every ad a competitor is running before you brief your next round of creative, and which of them have been live long enough to be worth taking seriously.

  • Lumelle Skin · Meta adsEU reach
    Prospect audit ready
    5 EU ads · 1.01M reach

    Agencies auditing a prospect

    Pull a prospect's full Meta account into a sheet before the pitch, count the formats and hooks, and walk in knowing what they test and what they never try.

  • Lumelle Skin · Meta adsHooks
    Top pattern: an expert noticed
    9 of 32 ads, still renewing

    Creative strategists mining hooks

    Group a category's openers by pattern, find the ones that keep getting renewed, and hand your editors a list of angles backed by run time rather than taste.

Frequently asked questions

How do I search the Meta Ad Library?

On Meta's own site you pick a country and ad category, then search a page name and scroll the results. Chatly runs the same search for you and returns every live ad as a sortable sheet with hooks, formats and days running.

Does the Meta Ad Library show how much a brand spends?

Only for ads about politics, elections and social issues, where Meta shows a spend range. For ordinary commercial ads it shows the creative, start date and platforms, plus reach and audience estimates for ads delivered in the EU.

Can I see ads that have stopped running?

Meta keeps inactive commercial ads visible only in limited cases, mainly ads delivered in the EU. If you save a search and rerun it, the sheet keeps its own record of ads that ended since your last run.

Does it cover Instagram as well as Facebook?

Yes. The Meta Ad Library covers Facebook, Instagram, Messenger and Audience Network, and the placements column shows where each ad runs.

Why is a brand I know advertises missing ads?

Usually the ads run from a different page, such as a regional or sub-brand page. Search by website as well as name and every page that points to the same domain is included.

Is there a Meta Ad Library API?

Meta's Ad Library API covers political and issue ads, and EU ads under transparency rules. Chatly reads the public library directly, so commercial ads in any country come back too.

One prompt in.
Real work out.

Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.

Search the ad librarySee pricing

Chatly on your phone and your Mac

Chatly for iPhone

Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.

Download on the App Store

Chatly for Mac

Ad research on your desktop, with the briefs and decks you already have to hand.

Download for macOS