Meta Ad Library search
Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.
Lumelle SkinAdvertiser0 active ads
0:24
0:15
“My dermatologist asked what I changed”
- Est. ROAS
- 3.4×
- Est. spend
- $18k/mo
- Running
- 143 days
What is the Meta Ad Library?
Meta’s public list of every ad running on Facebook and Instagram, from any brand.
Anyone can search it, one card at a time. It can’t tell you which ads a brand keeps.
Search a brand, see what lasts
Name the brand
Its name, its Facebook page or its website. If two pages share a name, you pick the right one, so you never get a lookalike's ads.
It reads every live ad
Chatly opens each ad, notes its opening line, format and where it shows, and works out how many days it has run.
Get every ad in a sheet
One row per ad, longest running first, with copies of the same ad grouped together.
- Active· since 19 Oct
Lumelle Skin
Tested on 412 people with sensitive skin
- Active· since 15 Oct
Lumelle Skin
20% off the routine set, this week
- Active· since 21 Jul
Lumelle Skin
Week 1 to week 8, same lighting
- Active· since 9 Jul
Lumelle Skin
The barrier cream that sold out twice
- Active· since 18 Jun
Lumelle Skin
3 drops, 30 days, no filter
- Active· since 2 Jun
Lumelle Skin
My dermatologist asked what I changed
What a Meta ad card tells you
Active
Started running on 18 Jun 2026
Platforms
This ad has 4 versions
Lumelle Skin
3 drops, 30 days, no filter
Ask about any brand’s ads
What changed this week
Which ads did Fernhill Coffee start or stop since last Monday?
New, stopped and still running.
Try itOnly one kind of ad
Only video ads from Lumelle Skin that run on Instagram.
The list, narrowed down.
Try itReach in Europe
How many people in Germany have Nordvik Sleep's ads reached?
Reach and top age group, ad by ad.
Try it
The opening lines that last
You ask: “Which opening lines does Lumelle Skin keep using in its ads?”
An expert noticing a change. It’s their most used, and longest running.
An expert noticed · 9 ads“My dermatologist asked what I changed”143 days- Number and timeframe · 8 ads“3 drops, 30 days, no filter”127 days
- Scarcity · 5 ads“The barrier cream that sold out twice”106 days
Founder effort · 3 ads“We reformulated it 11 times”51 days- Discount this week · 7 ads“20% off the routine set, this week”8 days
Who searches the library
Lumelle Skin · this week
- Tested on 412 people with sensitive skinNewStarted Mon
- 20% off the routine set, this weekNewStarted Wed
- Night routine, 3 stepsStoppedStopped Fri
Founders watching one rival
See every ad a competitor runs, and what changed this week, before you plan your own next batch.
People reached in the EU · Meta's estimate
- My dermatologist asked what I changed1.2M
- 3 drops, 30 days, no filter640K
- Week 1 to week 8, same lighting310K
Agencies sizing up a prospect
Pull a prospect's ads into one sheet before the meeting, including how many people they reach in Europe.
Formats Lumelle keeps running
- Video16
- Image11
- Carousel5
Creative teams looking for ideas
See which formats and opening lines a brand keeps paying for, so your next ideas start from what's working.
Frequently asked questions
How do I search the Meta Ad Library?
On Meta's own site you pick a country, search a page name and scroll the results one card at a time. Chatly runs the same search for you and returns every live ad as a sheet you can sort.
Does the Meta Ad Library show how much a brand spends?
Only for ads about politics, elections and social issues. For ordinary ads it shows the ad, when it started and where it runs, plus reach and audience for ads shown in the EU.
Can I see ads that have stopped running?
Meta keeps stopped ads visible for a year if they were shown in the EU, and for seven years if they are about politics or social issues. If you run the same search again later, the sheet keeps its own record of which ads stopped.
Does it cover Instagram as well as Facebook?
Yes. The library covers Facebook, Instagram, Messenger, Threads and the other apps that show Meta's ads, and the sheet shows which of them each ad runs on.
Why are some of a brand's ads missing?
Usually they run from a different page, like a regional or sub-brand page. Search by the brand's website as well as its name, so ads that mention it are caught too.
Is there a Meta Ad Library API?
Meta's own API covers political and issue ads, and EU ads. Chatly reads the public library directly, so ordinary ads in any country come back too.
One prompt in.
Real work out.
Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.
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