Google Ads competitor analysis
See who pays to show up on Google for your searches, and what their ads say.
Sponsored
Taskloom
https://www.taskloom.com
Taskloom Project Management | Free for teams up to 10, no card needed
Plan, track and ship work in one place. Boards, timelines and docs your whole team will use. Set up in minutes.
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Plankit
https://www.plankit.io
Project management software | Rated 4.8 by 12,000 teams
★★★★★ 4.8 ·Gantt charts, workload views and client portals in one tool. Import from spreadsheets in one click.
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Crewboard
https://www.crewboard.com
Off spreadsheets in a day | Crewboard for growing teams
Move your projects over in an afternoon. Resource planning, time tracking and reports built in.
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Flowstack
https://www.flowstack.app
Flowstack vs Taskloom, side by side | See what you'd save
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Into your sheet
This search · US · desktop
- taskloom.comTaskloom Project Management | Free for teams up to 10, no card needed
- plankit.ioProject management software | Rated 4.8 by 12,000 teams
- crewboard.comOff spreadsheets in a day | Crewboard for growing teams
- flowstack.appFlowstack vs Taskloom, side by side | See what you'd save
Ad images saved
What is Google Ads competitor analysis?
Seeing who pays to show up on Google for the searches you care about, and what their ads say.
Their ads usually sit above the normal results. Which searches they pay for, and roughly what for, is the part you can’t see by searching.
One search, then 47 more
Sponsored
taskloom.comTaskloom: free for teams up to 10
Plan projects, track tasks and share timelines. No card needed.
Sponsored
plankit.ioPlankit, rated 4.8 by 12,000 teams
Boards, timelines and reports in one place. Try it free.
Sponsored
crewboard.comOff spreadsheets in a day with Crewboard
Import your plan and see who's working on what.
Name a search or a rival
The searches you care about, your own website, or a competitor's. Pick the country, because who pays to show up in the US and the UK is rarely the same.
It checks each search
Chatly looks at the ads Google shows for each search: which website each one points to, what it says, and roughly what a click costs.
See who you're up against
One row per company, with how many of your searches it pays for, its headlines, and its spend, always marked as an estimate.
When rivals bid on your name
Someone searches your name. A rival’s ad shows up first.
Google lets companies pay to show up on a rival’s name. The sheet lists every one we see on yours, with the ad they ran.
Sponsored
flowstack.app
Flowstack vs Tandemly, side by side
See why teams switch. Free for 14 days.
tandemly.com
Tandemly: plan projects with your whole team
Boards, timelines and workload in one place.
tandemly.com › pricing
Pricing: Tandemly
Free for small teams. Paid plans from $8 a seat.
Questions to run
- What a rival's ads say
Show me the Google ad headlines taskloom.com is running.
Each headline, and what it leads with.Try it - What a click costs
Roughly what does one click cost for project management software, and how many companies compete for it?
The cost, the competition, in plain numbers.Try it - Two countries side by side
Compare who pays to show up for CRM software in the UK and in Germany.
Who competes where.Try it
Searches they pay for, and you don’t
You ask: “Which searches do our rivals pay for that we don’t?”
Two searches are ready to add.
- project management for agencies2,400$14.702,400 a month · $14.70Add
- project timeline software3,600$12.903,600 a month · $12.90Add
- workload management tool1,600$16.401,600 a month · $16.40Test first
- kanban board online4,400$7.304,400 a month · $7.30Test first
- client project portal880$10.10880 a month · $10.10Skip
Teams that check the bidding
Ad managers with a new client
See every search the client's market competes on, and how crowded each one is, before you spend anything.
Client's searches · companies advertising
- accounting software
- invoice app for freelancers
- payroll for small business
Software teams guarding their name
Find out which rivals pay to show up when people search your company's name, and what their ads say.
Ads on “tandemly” · last 30 days
- flowstack.appseen 18 of 30 days
- sprintly.coseen 3 of 30 days
Agencies preparing a pitch
Show a prospect the searches they're missing, with what each would roughly cost.
Pitch deck · slide 4
Northwind Dental, Chicago
Five searches your rivals pay for. You show up on none.
About $2,400 a month to join them, est.
Frequently asked questions
How do I see which competitors bid on my keywords?
Name the searches you care about, or your own website. Chatly checks each one and lists every company we saw advertising, with what the ad said.
Can I see a competitor's exact Google Ads spend?
No tool can, because spend lives in their own account. Google publishes spend only for election ads. The sheet gives an estimate, worked out from how often each search happens and what a click costs. It's good for comparing rivals, not for an exact budget.
Where does the Google Ads data come from?
From a data provider that records the ads Google shows and how often each search happens. The ads are what Google showed when we checked; search counts, click costs and spend are estimates. Google's free Ads Transparency Center also lists a company's ads, but not which searches they pay for or what they spend.
Is this the same as Google Ads Auction Insights?
No. Auction Insights only covers searches you already pay for, inside your own account, and only once you show up often enough. This works for any search or company, before you spend anything, and shows the competitors' ads too.
How often should I check?
Ads change often, so once a month is a good start, and once a week during a launch or a price fight. Run the same request again and compare the two sheets.
One prompt in.
Real work out.
See who pays to show up on Google for your searches, and what their ads say.
Chatly on your phone and your Mac
Chatly for iPhone
Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.
Download on the App Store
Chatly for Mac
Ad research on your desktop, with the briefs and decks you already have to hand.
Download for macOS