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Google Ads competitor analysis

See who bids on your keywords, what their ads say and roughly what they pay.

Paid search · project management software · USBidders

Examples

One auction, four views: the bidders, the keywords, the ad copy and the gaps. Spend and clicks are estimates.

Paid search · project management software · US
E2fx=C2*D2
A
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1
Domain
Shared kws
Est. clicks/mo
Avg CPC
Est. spend/mo
Overlap
2
taskloom.com
41
18,400
$14.20
$261k
85%
3
plankit.io
36
9,700
$12.80
$124k
75%
4
crewboard.com
29
6,100
$15.60
$95k
60%
5
flowstack.app
22
3,900
$11.40
$44k
46%
6
sprintly.co
14
2,300
$9.90
$23k
29%
7
ganttwise.com
9
1,100
$13.10
$14k
19%
8
6 bidders
41,500
$562k
9
10
Estimated spend share
$562k
est. a month
  • taskloom.com47%
  • plankit.io22%
  • crewboard.com17%
  • flowstack.app8%
  • sprintly.co4%
  • ganttwise.com2%
+

Every domain in the paid results for 48 keywords, with modelled clicks and spend.

How it works

  1. Start from a keyword or a domain

    Give a keyword list, your own domain or a competitor's. Pick the country and language, because the bidders on the same term in the US and the UK are rarely the same set.

  2. Paid search data is pulled

    Chatly queries Google Ads data through DataForSEO: which domains appear in paid results, for which keywords, with the ad copy seen and modelled clicks, CPC and cost.

  3. Get the bidder sheet

    One row per competitor with shared keywords, estimated spend and their headlines, plus a tab of keywords they buy that you don't. Every estimate is labelled as one.

Features

Who it’s for

  • Paid search · project management software · USBidders
    Auction mapped
    6 bidders across 48 keywords

    PPC managers onboarding a client

    Map the auction in the first week: who competes, on which terms, with what message, before you touch a bid or write a single headline.

  • Paid search · project management software · USAd copy
    Comparison ad found
    flowstack.app bids on a rival's name

    SaaS teams checking their brand terms

    Find out which competitors bid on your name and comparison terms, and whether your own brand campaign is worth what you pay to defend it.

  • Paid search · project management software · USGaps
    Pitch slide drafted
    2 gaps ready to add, CPC estimated

    Agencies sizing a pitch

    Show a prospect the bidders in their market and a rough cost of competing, with the source of every number stated on the sheet.

Frequently asked questions

How do I see which competitors bid on my keywords?

Inside Google Ads, Auction Insights shows overlap for keywords you already bid on. Chatly also covers keywords you don't bid on yet, listing every domain seen in the paid results with its ad copy.

Can I see a competitor's exact Google Ads spend?

No tool can, because spend lives in their private account. The sheet gives a modelled estimate from search volume, position and CPC, which is good for comparing rivals rather than for an exact budget.

Where does the Google Ads data come from?

From DataForSEO, which collects paid search results and keyword data at scale. Ad copy is what appeared on the results page; volume, CPC and cost figures are modelled.

Is this the same as Google Ads Auction Insights?

Auction Insights reports impression share for your own active keywords. This works for any keyword or domain, before you spend anything, and includes the competitors' ad text.

Can I check who bids on my brand name?

Yes. Search your brand terms and the sheet lists every other domain seen in the paid results for them, with the ad they ran beside your listing.

One prompt in.
Real work out.

See who bids on your keywords, what their ads say and roughly what they pay.

Find the biddersSee pricing

Chatly on your phone and your Mac

Chatly for iPhone

Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.

Download on the App Store

Chatly for Mac

Ad research on your desktop, with the briefs and decks you already have to hand.

Download for macOS