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Find competitor ads

Name your rivals. Get their Meta and Google ads side by side.

Pet food rivals · Meta and GoogleSide by side

Examples

Three rivals, both platforms, four tabs. Meta counts are live ads; Google spend is an estimate.

Pet food rivals · Meta and Google
A1fxBrightpaw
A
B
C
D
E
F
G
H
I
J
K
L
M
N
1
Rival
Meta ads
Longest run
Google kws
Est. Google/mo
Main angle
2
Brightpaw
46
212 days
118
$38k
Vet-backed
3
Kibble & Co
21
96 days
64
$17k
Price
4
Tailwise
58
41 days
12
$3k
Founder
5
3 rivals
125
194
$58k
6
7
8
9
10
11
Meta ads against Google keywords
Live Meta adsGoogle keywords
BrightpawKibble & CoTailwise
+

Each rival's live Meta ads, Google keywords and the angle it leans on most.

How it works

  1. List your competitors

    Type their names or websites, up to ten at once, with the country you sell in, so the ads you see are the ones your customers see.

  2. Both platforms are searched

    Chatly pulls live ads from the Meta Ad Library and paid search data for each domain through DataForSEO, then matches them to the right brand even when the page names differ.

  3. Compare them side by side

    A summary tab with each rival's ad count, top keywords and main angle, an all-ads tab with every creative, and an angles tab showing what nobody is saying yet.

Who it’s for

  • Pet food rivals · Meta and GoogleSide by side
    Quarterly review slide
    3 rivals across 2 platforms

    Brand marketers in a quarterly review

    Show leadership what each competitor is pushing, on which platform, and where your own message overlaps or stands apart.

  • Pet food rivals · Meta and GoogleAngles
    Nobody says sustainability
    0 of 125 live Meta ads

    Strategists preparing a pitch

    Lay out a prospect's rivals across Meta and Google in an afternoon and open the meeting with the gap nobody in their category is covering.

  • Pet food rivals · Meta and GoogleAll ads
    Longest runner: 212 days
    Brightpaw's vet nutritionist video

    Founders entering a category

    Before spending on ads, learn what the incumbents run, how long they keep it live and which keywords they are willing to pay for.

Frequently asked questions

How can I find my competitors' ads?

Meta's Ad Library shows any brand's live Facebook and Instagram ads, and Google's paid results show who bids on which searches. Chatly searches both for every rival you name and puts the results in one sheet.

Can I see competitor ads on Google?

Yes. The sheet lists the keywords each competitor bids on with the ad copy seen in Google's results, using DataForSEO data. Clicks and spend for those keywords are modelled estimates.

Will I see how much competitors spend on ads?

Not exactly. Meta shows spend only for political and issue ads. Google spend is estimated from volume, position and CPC. Both are useful for comparing rivals, not for a precise budget.

What if a competitor has no ads showing?

They may advertise from a different page or domain, only in other countries, or not at all right now. The sheet says which of those it checked, and you can widen the country or add another domain.

Does it include TikTok and LinkedIn ads?

This sheet covers Meta and Google. The weekly swipe file adds TikTok; LinkedIn ads are not covered today.

One prompt in.
Real work out.

Name your rivals. Get their Meta and Google ads side by side.

Chatly on your phone and your Mac

Chatly for iPhone

Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.

Download on the App Store

Chatly for Mac

Ad research on your desktop, with the briefs and decks you already have to hand.

Download for macOS