Find competitor ads
Name your rivals. Get their Meta and Google ads side by side.
Brightpaw
0 Meta ads · 0 searches
Our vet nutritionist on what's in the bag
Video · 212d
Milo's coat, week 1 and week 6
Carousel · 88d
0
live Meta ads
New ads a week7
8 wks agonow
Format mix
Video 48%Image 30%Carousel 22%
Kibble & Co
0 Meta ads · 0 searches
Same protein, half the price of premium
Image · 96d
Fuel for the whole walk
Video · 31d
0
live Meta ads
New ads a week2
8 wks agonow
Format mix
Video 20%Image 65%Carousel 15%
Tailwise
0 Meta ads · 0 searches
I quit my job to fix my dog's stomach
Video · 41d
5 signs your dog's food isn't working
Carousel · 23d
0
live Meta ads
New ads a week12
8 wks agonow
Format mix
Video 62%Image 18%Carousel 20%
What does finding competitor ads mean?
Seeing every ad your rivals run, on Meta and on Google, in one place.
Their ads sit in two free libraries and a lot of searches. Checking them rival by rival takes an afternoon.
From three tabs to one count
- BrightpawMetaVets helped write our recipeVet-backed
- Kibble & CoGoogleSponsored · kibbleandco.comDog Food From $1.20 a Day | Kibble & CoSame chicken, half the price. Free delivery over $40.Price
- TailwiseMetaWhy I started TailwiseFounder story
- BrightpawMetaHer coat, three months onBefore and after
- TailwiseGoogleSponsored · tailwise.comFresh Dog Food | Love It or Your Money BackTry a box. Not for your dog? Full refund, no questions.Guarantee
- Kibble & CoMetaWhy pay more for the same chicken?Price
- TailwiseMetaEvery ingredient, namedIngredients
- BrightpawGoogleSponsored · brightpaw.comVet-Formulated Dog Food, DeliveredRecipes built with our vet nutritionist. Pause any month.Vet-backed
Kibble & CoMetaWhat’s actually in the bagIngredients
Name your rivals
Their names or websites, up to ten at once, and the country you sell in, so you see the ads your customers see.
It checks both platforms
Chatly reads each rival's live ads in Meta's ad library and the Google searches they pay for, and matches them to the right brand.
Compare them
A sheet with each rival side by side, every ad in one list, and what each one talks about, including what none of them say.
Every rival, side by side
You ask: “Where do my three biggest rivals advertise, and how much?”
Brightpaw is everywhere. Tailwise is almost only on Meta.
- Brightpaw46 ads118 searches
28% of its ads are on Meta.
- Google a month
- $38k
- Longest ad
- 212 days
Leads with: Vet-backed
- Kibble & Co21 ads64 searches
25% of its ads are on Meta.
- Google a month
- $17k
- Longest ad
- 96 days
Leads with: Price
- Tailwise58 ads12 searches
83% of its ads are on Meta.
- Google a month
- $3k
- Longest ad
- 41 days
Leads with: Founder
Try it with your rivals
All of a rival's ads
Every ad Brightpaw runs on Meta and Google, in the US.
One sheet, both platforms.
Try itTheir longest runners
Which of my rivals' ads have run the longest?
The ads they keep paying for.
Try itBefore you enter a market
What do the biggest dog food brands advertise, and where?
Who runs what, on which platform.
Try it
Where their ads hide
One rival, four names.
Ads run from shop and sub-brand pages, and Google lists the company’s registered name. The sheet counts them all under one rival.
One rival in the sheet
Brightpaw
- Meta page
Brightpaw
31 ads
- Shop page
Brightpaw Shop
9 ads
- Sub-brand page
Brightpaw Senior
6 ads
- Google advertiser
Brightpaw Pet Foods Inc.
Search and YouTube
Who uses it
Q3 against Q2 · live Meta ads
- Tailwise+30 ads
- Brightpaw+12 ads
- Kibble & Co−4 ads
Marketers reviewing the quarter
Show what each rival is pushing, on which platform, and which ad they've kept running longest.
What changed in October
Launched · TailwiseNow for cats with picky stomachs too- Stopped · TailwiseI quit my job to fix my dog's stomach
- Launched · Kibble & CoFuel for the whole walk
Agencies before a client meeting
Lay out a prospect's rivals in an afternoon, and open the meeting with what changed this month.
Dog food · where the big brands advertise
Brand Barkwell Fetchly Nomnom Pets Founders entering a market
Before you spend on ads, see what the big brands run, and which Google searches they pay for.
Frequently asked questions
How can I find my competitors' ads?
Meta's ad library shows any brand's live Facebook and Instagram ads, and Google's free Ads Transparency Center lists a company's Google ads. Neither says which searches they pay for. Chatly checks both for every rival you name, adds the searches each one shows up on, and puts it all in one sheet.
Can I see competitor ads on Google?
Yes. Google's Ads Transparency Center lists a company's ads by advertiser. The sheet adds the searches each rival showed up on when we checked, with the ad Google showed. Clicks and spend on Google are estimates.
Will I see how much competitors spend on ads?
Not exactly. Meta only shows spend for political and social-issue ads. Google spend is an estimate from how often people search and what a click costs. Both are good for comparing rivals, not for an exact budget.
What if a competitor has no ads showing?
They may advertise from another page or website, only in other countries, or not right now. The sheet says what it checked, and you can widen the country or add another website.
Does it include TikTok and LinkedIn ads?
This sheet covers Meta and Google. TikTok publishes only ads shown in the EU, the UK and Switzerland, which the weekly ad spy file adds. LinkedIn has its own free ad library; it isn't covered here today.
One prompt in.
Real work out.
Name your rivals. Get their Meta and Google ads side by side.
Chatly on your phone and your Mac
Chatly for iPhone
Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.
Download on the App Store
Chatly for Mac
Ad research on your desktop, with the briefs and decks you already have to hand.
Download for macOS